Chic and petite

A block of Reade Street is fast becoming a go-to shopping destination for kids’ stuff

From left: Children playing with scarves at Gymboree and a display at Jacadi
From left: Children playing with scarves at Gymboree and a display at Jacadi

Take a daytime stroll along Tribeca’s Reade Street. Note the children’s laughter from nearby Washington Market Park and the bumper-to-bumper strollers. This family-friendly — and posh — neighborhood, which offers stunning homes, top-notch schools, chic shops and parks, is increasingly catering to the style needs of its smallest inhabitants. For them, Old Navy and Gap Kids just won’t do.

Coming soon to Reade Street, which is home to fashionable children’s brand Jacadi Paris, and a host of other locations catering to little ones, will be a new store: Livly, a Swedish company whose clientele includes Sarah Jessica Parker and other celebrity parents. The store recently signed a lease in the neighborhood.

As a post on the blog Racked put it, “If Tribeca hasn’t already been crowned with the title of ‘Neighborhood with the Best Kids’ Stores’ yet, no one can deny it now.”

This year the Downtown Alliance produced a report on Lower Manhattan. New developments in the area have brought an influx of young families, who can enroll their children in the 21 schools in the area. Average income in the area is $200,000 plus, according to the report.

And some of those dollars are being spent locally on Reade Street, in the heart of Tribeca, also know for its picturesque, cobblestone-lined streets.

James Famularo of Eastern Consolidated, who leased the 108 Reade Street spot to the Swedish brand, had offers from other types of stores. But juice and coffee bars weren’t a good fit. “Livly will complement the other children’s stores on the block,” he said.

“Reade Street has developed into the ‘it’ street,” said Anita Grossberg of the Sroka Team Worldwide at Douglas Elliman, who assisted Livly in finding its first location in the U.S. “Tribeca has been ranked among the highest per capita zip codes in the U.S. and is known as a family neighborhood. It boasts excellent, sought-after schools, parks, shops, pet services, restaurants and the Tribeca film festival.”

On the same block as Jacadi, Reade Street between West Broadway and Church Street has Reade Street Prep, a multilingual preschool; Gymboree Play & Music; Tribeca Treats; a pediatric dentist and Gotham Bikes, all which draw youthful traffic and their grown-ups to the block. One block away, at the Greenwich Street end of Reade Street is Washington Market Park, the home of family-oriented festivals and activities.

Sabine Slepoff, manager of Jacadi, which will be adjacent to its new neighbor, welcomes competition. “Customers like having choices,” she said.

Yael Weiss, a Tribeca resident, said, “Most people roll their eyes when yet another bank branch or nail salon pops up because we all want Tribeca to preserve its charm. Some locals grumble about the stroller traffic, but living in a richly historic area with a youthful population is tremendously appealing to us.”